GeoPlace identifies £4 return on every £1 spent on council address and street information (2018)


The purpose of the research study was to provide a cost/benefit evaluation of the impact of address and street data that GeoPlace collates, across England and Wales.

Geographical scope

England and Wales

Non-quantified impacts

Recommendations (some related to other benefits) include:

  • Sustained multi-facet marketing campaign based on the results of this study. Key messages:
    • Substantial benefits realised for past investment
    • Need for current staffing levels and product quality to be maintained in order to realise greater benefits going forward
    • Multiple opportunities for enhanced benefits tied to national efficiency initiatives, such as Troubled Families
  • Enhanced collaboration with bodies working at a national level such as Audit Commission (NFI), Socitm CIO Council, DCLG and Nesta
  • Promote best practice examples across a wider range of business functions
  • Work with Ordnance Survey to promote use of AddressBase for local authority functions where out of area coverage required.
  • Seek to replicate DCLG schemes such as DCLG Local Digital Project – Local waste service standards for other use cases
  • Establish KPIs that allow realised benefits to be regularly (annually quantified)
    • Extend to improvement schedules to allow collection of data to support measuring these KPIs

Quantifiable impacts

Government Investment in the LLPG/LSG over the period 2010-5 has yielded a net benefit of approximately GBP 86m in savings from reduced data duplication and integration, improved tax revenues, channel shift and route optimisation in waste management.

  • Future net benefits from the same applications are likely to be in the region of GBP 200m over the next 5 years based on the current rates of adoption, this represents a Return on Investment (cost-benefit ratio) after discounting of 4:1.
  • The return could be significantly higher if barriers to adoption, particularly access to funds, staff retention and improved national collaboration are addressed. The report estimates that this could be worth additional benefits of GBP 20m over the next 5 years.
  • National collaboration initiatives with potential to emulate the DCLG waste partnership include shared gazetteer maintenance services, enhanced analysis for education, social services, public health and emergency services.



Study type

Cost-benefit analysis

Economy sector

Public Sector Local Government